The Story of Stuff
| Category: Sustainability & Beyond | 0 Comments
I have been feeling increasingly conflicted about contributing a significant portion my life’s energy to building the status quo. Our consumerist society is destroying the planet on which everything else is based and I’m helping it by making it easier for people to buy anything and everything online. I used to think ecommerce was a rather benign industry as we are not causing direct harm with the products and services that we produce. I was able to defend the belief by limiting my world view and denying the reality that our business model depends on growth and consumption. Elastic Path is thriving because we are riding the endlessly upward trend of economic growth. Can this growth continue unchecked? How long can it go before we start running into the limits of what nature can provide?
