The Art of the Start – Ch 1 to 3

Guy Kawasaki: The Art of the Start So I’m back in BGI mode for round 8 of 9. Year 3 is definitely the most interesting as it is now time to start synthesizing all of our other learning and begin the process of assembling it while we are still covering new material. I’m really glad I opted for the 3-year track. The 2-year curriculum is far too akin to trying to drink from a firehose. I feel like I’ve actually got the time to enjoy the readings and reflect on them a little before I have to charge on to the next task at hand.

I have a whole pile of books to get through this semester, most of which seem like they will be rather interesting and informative. At the top of my pile right now is Guy Kawasaki’s: The Art of the Start. It’s language is very male (not sexist), more specifically: direct. It is a no nonsense, handbook for anyone with some entrepreneurial blood in their veins.

Guy spent considerable time with Apple and also as a venture capitalist so his opinion is well qualified from what I can gather. Some gems from the first few chapters:

Ch. 1: Forget a mission statement, figure out what your mantra is (in a few words).
Ch. 2: Start with a niche focus. Clearly differentiate from your competition. Pick a “verbable” name like Google.
Ch. 3: When pitching observe the 10/20/30 rule (10 slides, 20 minutes, 30pt font).

So far I’m impressed. It is definitely a book I’ll hold on to and refer back to after I graduate and I find myself back in an entrepreneurial mode.


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