Social Web: How to Influence People

Yes - 50 Scientifically Proven Ways to Be PersuasoveMy social web class had to watch a 15 minute video by Robert Cialdini called How to Influence Others this week. It is basically about getting people to say yes. Like all skills, the understanding of how to influence others can be used for both good and evil. Let us hope the majority of the readers of his book are oriented toward the light. The six principles his research uncovered are:

  1. Reciprocity
  2. Scarcity
  3. Commitment and Consistency
  4. Consensus (social proof) is the idea that people want to follow the lead of similar others
  5. Authority
  6. Liking (how similar we feel to another person)

His talk is pretty thoughtful. I appreciated that he clarified how we must develop the subtle awareness to know when people are using the techniques in the book disingenuously. When used for authentic reasons they can be very beneficial. I think I’ll check out Yes!: 50 Scientifically Proven Ways to Be Persuasive after school wraps up.

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